Project length: 3 weeks
Social Media ads for Kendo Brands
Motion ads for Social
Responsibilities: Concept, layout, photo editing, motion design
Tools: Photoshop, After Effects
Responsibilities: Concept, layout, photo editing, motion design
Tools: Photoshop, After Effects
Project length: 4 months
Versus Systems introduced two new products to the market, Winfinite and Winfinite Cash, each with minimal identity or branding. I played a pivotal role in creating comprehensive branding and marketing strategies for both projects. Through extensive research and collaborative efforts with the team, we established a solid foundation for effectively marketing these new products in the highly competitive online gambling space. The projects encompassed the creation of social ads, RDAs, logo design, copywriting, and motion ads for TikTok and Instagram Stories. The results were epic, as we successfully attracted hundreds of new users within weeks.
RDA's and carousel ad for My Winfinite
Responsibilities: Concept, design, 3d elements and copy
Tools: Illustrator, Photoshop, Dimensions, Figma
Responsibilities: Concept, design, 3d elements and copy
Tools: Illustrator, Photoshop, Dimensions, Figma
Carousel ads are one of my favorite ad formats. They hare highly effective and allow you to lead the buyer through a story with static or animated content.
Tiktok and Instagram stories ad
Responsibilities: Storyboard, concept, design, 3d elements, motion design, sound design and copy
Tools: After Effects, Illustrator, Photoshop, Dimensions, Figma, Audition, Premiere and Cinema4d
Results: 1000's of views and 100's of new signups in just a few days
Responsibilities: Storyboard, concept, design, 3d elements, motion design, sound design and copy
Tools: After Effects, Illustrator, Photoshop, Dimensions, Figma, Audition, Premiere and Cinema4d
Results: 1000's of views and 100's of new signups in just a few days
Employment: 3 years
Lead Performance Marketing Designer
As the Lead Performance Designer at Atlassian, I quickly made an impact on the business. Atlassian, with its many complex software offerings, posed a considerable challenge, especially during COVID. Fortunately, the well-organized design team and regular meetings helped me adapt swiftly. I initiated the creation of design templates and improved communication with my business partners.
Collaborating with the team, I proposed new ad formats like YouTube pre-roll ads, HTML5 ads, gifs, and videos for social posts. I worked closely with the Copy team, optimizing our ads with concise, data-backed headlines. We also used animations to convey complex ideas and capture attention. Our efforts led to a 10% performance increase in the first year, resulting in the creation of two new positions dedicated to the new ad formats.
During my three-year tenure, I made substantial contributions beyond Performance Marketing. This included designing motion graphics for events, webinars, and internal communications, as well as participating in the 24-hour hackathon, ShipIt. I assisted in implementing and testing a new DAM system for the team and regularly engaged in weekly creative sessions to support the rest of the teams technical and creative challenges.
Collaborating with the team, I proposed new ad formats like YouTube pre-roll ads, HTML5 ads, gifs, and videos for social posts. I worked closely with the Copy team, optimizing our ads with concise, data-backed headlines. We also used animations to convey complex ideas and capture attention. Our efforts led to a 10% performance increase in the first year, resulting in the creation of two new positions dedicated to the new ad formats.
During my three-year tenure, I made substantial contributions beyond Performance Marketing. This included designing motion graphics for events, webinars, and internal communications, as well as participating in the 24-hour hackathon, ShipIt. I assisted in implementing and testing a new DAM system for the team and regularly engaged in weekly creative sessions to support the rest of the teams technical and creative challenges.
Performance marketing creative
To boost our ads overall performance, I started by elevating the creative by learning what was working and driving the overall marketing for each product in other departments. I then created new templates to maintain consistency while also allowing space for fresh ideas. Additionally, I incorporated animation to narrate more comprehensive and captivating stories. Video for social and html5 for GDN. While not all ideas need this extra effort for some concepts it creates a more engaging and complete story.
Social Carousel ad video of gif panels
Responsibilities: Design, concept, illustration and animation.
Responsibilities: Design, concept, illustration and animation.
Video social posts
Responsibilities: Concept, storyboarding, illustration, motion design.
Responsibilities: Concept, storyboarding, illustration, motion design.
Static social posts
Responsibilities: Design layout, translation, illustration edits, translation accuracies and creation.
Responsibilities: Design layout, translation, illustration edits, translation accuracies and creation.
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HTML 5 ads
Responsibilities: Coding, design. illustration, storyboarding, GDN compliance and optimization.
The below video shows a selection of hand coded html5 banners created for various departments within Atlassian.
Responsibilities: Coding, design. illustration, storyboarding, GDN compliance and optimization.
The below video shows a selection of hand coded html5 banners created for various departments within Atlassian.
Bloomberg html5 takeover ad and OTT video ad for TV app
Responsibilities: illustrations, Illustration edits, ad layout, and animation.
Responsibilities: illustrations, Illustration edits, ad layout, and animation.
Employment: 5 years
Senior Creative Designer
Display ads, Instagram posts, website assets
Responsibilities: Video capture, photography, design and coding.
Responsibilities: Video capture, photography, design and coding.
In 2016 Shutterfly introduced two new card addons for holidays to boost card sales. Glitter and foil. It was very important to create a memorable visual representation of these new features. While easy to show these effects using video it is much more difficult with html5, especially with GDN file size restrictions. I used a combination of the JavaScript and gif animations to bring these banners to life. The ads exceeded expectations and helped propel these new card features to the top selling card add-ons for 2016.
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The budget for Valentines Day did not allow for Rich Media Ads. It was important to the team that we show a full range of products in a single banner. The solution automatically rotates through each product category supplying a unique URL and CTA sending the prospect to the landing page appropriate for the product the clicked on. Basically a rich media ad without the additional ad cost.
Link to full Valentines campaign |
We wanted to show a complete product range in one banner in a lifestyle setting. The challenge was make sure the viewer could identify the products. The solution I came up with was to make the banner interactive with little callouts. The holiday banners this year out performed every other year for CTR and new customer acquisition.
Link to full 2016 holiday campaign |
Father's Day was is an important event for Shutterfly. I wanted to keep display in sync with the rest of the teams marketing collateral. I was able to reuse all the same elements by create unique layouts that worked in display sizes. This kept a strong visual connection between the landing pages and display.
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