Dr. Starwynn aimed to elevate his instructional videos to the next level by enhancing and upgrading his talking head videos, transforming them into something more engaging and immersive. His goal was not only to keep his students engaged but also to incorporate motion graphics and other visuals to reinforce the content. He also needed some help with the lighting, sound and capture in his studio. I was able to help him capture significantly better video and sound by adjusting his lighting, adjusting
Advanced instructional meditation videos
Responsibilities: All visual concepts, AI image and video generation, motion graphics, sound design. I also reconfigured Dr Starwynn's recording studio from his lighting to camera configuration, which greatly improving the output.
Tools: Adobe Premiere, After Effects, Photoshop, Animate, Illustrator, Frame.io, Audition. AI was created using Photoshop, Midjourney and Runway.
Responsibilities: All visual concepts, AI image and video generation, motion graphics, sound design. I also reconfigured Dr Starwynn's recording studio from his lighting to camera configuration, which greatly improving the output.
Tools: Adobe Premiere, After Effects, Photoshop, Animate, Illustrator, Frame.io, Audition. AI was created using Photoshop, Midjourney and Runway.
Alchemy Healing Academy specializes in teaching esoteric Eastern and Western philosophies and their relevance to mental health. While their in-person business was thriving, managing scheduling and billing manually proved to be a significant time-consuming challenge. Additionally, there was a need to transition to an online platform and offer content through a subscription-based model. I utilized the Kartra platform to establish their new online business, complete with automated billing at various tiers, coupon promotions, online scheduling, calendars, lead capture, and communication tools. Since its launch, the business has thrived, gaining over 30 new monthly subscribers. The transition also streamlined both personal training and one-on-one sessions into an easy-to-use system for scheduling and billing. Along with creating a full featured website, I also helped with creating marketing content.
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Print Marketing
Responsibilities: Copy, layout and design.
Keynote Presentations
Responsibilities: Design, animations, video, AI image generation and copy editing.
Tile needed a set of banners with a quick turnaround. A Creative Director I use to work with hired me to jump in help storyboard and concept display ads that would support TV spots. We quickly brainstormed how to mirror the tv ad creative in a display ad. I worked with the design department to get assets used for the 5 targeted banner sets. I used tried and true production methods for getting everything done in a nearly impossible deadline. I used photoshop automation and generic naming in my code to reuse code for each banner with minor adaptions. The client was super happy with the results and the ads performed very well.
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