CURTIS WIENS
Professional Summary
For over a decade, I've specialized in developing educational and marketing solutions for various industries, including Salesforce, Shutterfly, Sephora, and Atlassian. As the lead performance marketing designer at Atlassian, I collaborated with business partners to devise innovative approaches and incorporate new formats to engage new customers. I initiated regular meetings with the rest of the creative team and participated in weekly team meetings to strengthen alignment with the parent brand and each product. This effort enhanced the aesthetic quality and relevance of our creative and increased prospect engagement. Additionally, my extensive creative and technical experience allowed me to create assets and consult on events, campaigns, and the website for other departments.
Skills
Experience
Lead Performance Marketing Designer Atlassian, SF, CA
April 2020 - Current
January 2017 - April 2020
January 2012 - January 2017
January 2007 – Jan 2012
Education
AA – West Valley College
Waldorf Teacher Training, Steiner College, Fair Oaks, CA
Professional Summary
For over a decade, I've specialized in developing educational and marketing solutions for various industries, including Salesforce, Shutterfly, Sephora, and Atlassian. As the lead performance marketing designer at Atlassian, I collaborated with business partners to devise innovative approaches and incorporate new formats to engage new customers. I initiated regular meetings with the rest of the creative team and participated in weekly team meetings to strengthen alignment with the parent brand and each product. This effort enhanced the aesthetic quality and relevance of our creative and increased prospect engagement. Additionally, my extensive creative and technical experience allowed me to create assets and consult on events, campaigns, and the website for other departments.
Skills
- Team-focused mindset.
- Strong problem-solving skills for complex challenges.
- Excellent communication skills to collaborate effectively with cross-functional teams.
- Sound business acumen to understand and align design goals with overall business objectives.
- Proficient in project management to ensure timely and successful project delivery.
- High production efficiency to optimize workflow and design processes.
- Expertise in process reengineering to improve design workflows and optimize efficiency.
- Proficient in storyboarding to visualize and communicate design concepts.
- Thought leader in design innovation and emerging design trends.
- Skilled in creating authentic designs that resonate with the target audience.
Experience
Lead Performance Marketing Designer Atlassian, SF, CA
April 2020 - Current
- Conducted research on industry trends to support marketing strategies and design decisions.
- Provided design leadership from concept through completion to ensure client satisfaction.
- Designed and established multiple ad formats, including RDAs, HTML5, YouTube, social video, carousel ads, gif animations, and OTT ads, to engage prospects.
- Developed a system using Figma and Google Sheets to efficiently translate GDN and Social 100's ads into multiple languages.
- Aligned Performance Marketing with the rest of the department.
- Achieved a 10% increase in engagement.
January 2017 - April 2020
- Developed product and customer relationship training for retail sales staff in North America.
- Transformed the course design from mundane to engaging and highly effective, both visually and interactively.
- Reduced production time by creating templates and tools for the development team to streamline workflow.
- Trained and supported new developers to ensure consistent quality and efficiency.
- Resolved numerous technical issues related to supporting IOS devices, Surface Pro, and PCs running Chrome in stores with low bandwidth challenges.
- Collaborated with engineers to develop a proprietary video player that worked seamlessly in Storyline, eliminating the need for store bandwidth.
January 2012 - January 2017
- Created static and animated display ads for crucial drive times, new product releases, brand awareness, and evergreen marketing campaigns.
- Mentored junior designers in optimizing workflow and design for better efficiency and quality.
- Designed and produced hundreds of ads between Q4 2015 and Q1 2017, generating billions of impressions and millions in revenue.
- Elevated the technical, optimization, and aesthetic quality of Shutterfly's display banners.
- Aligned display advertising with other marketing channels to improve brand consistency and maximize impact.
January 2007 – Jan 2012
- Designed, developed, and managed large and small-scale interactive projects for Salesforce website and external marketing, while mentoring junior designers in optimizing workflow and design.
- Created a scalable system for translating video players into multiple languages using openCMS, improving accessibility and engagement for a global audience.
- Successfully migrated over 250 customer testimonial videos from an expensive CDN to YouTube, including editing and composting raw footage in After Effects and creating custom video players that match the branding on customer story pages.
- Developed scalable video players that were integrated into the openCMS, enabling producers to easily customize copy, photography, video content, and video player size through a simple form, improving efficiency and flexibility.
Education
AA – West Valley College
Waldorf Teacher Training, Steiner College, Fair Oaks, CA